TikTok is introducing a new feature that permits them to lessen the amount of AI-created content appearing in their timelines. This initiative comes as the company disclosed that it now features over 1 thousand million content made with AI.
Pilot Phase and Launch
This change is in a pilot phase over the coming weeks before a widespread rollout. This shift coincides with a surge in AI-generated material, fueled by emerging content generation software.
AI Proliferation Online
It has been noted that nearly a tenth of the fastest-growing video streams on a competing service exclusively feature clips produced artificially. A considerable share of this material is considered “AI slop”, a term for substandard, factory-style content that is typically absurd or bizarre.
Our research shows that many people like content created using AI tools, ranging from computer-generated images to educational videos, and we want to give people the option to see more or less of that, based on their own preferences,” stated a spokesperson.
Scale of AI Content
TikTok disclosed that there are presently over a billion videos on its service tagged as made with AI. Collectively, over 100 mn videos are added to the service each day, making clips made by AI a limited part of its total content library.
How to Adjust Settings
Users will be able to decrease or raise the volume of artificial media they watch by opening the topic control feature in the platform and choosing AI-made media. Other topics that can already be modified under the filter encompass current affairs, clothing, aesthetics, and movement.
Content Labeling and Policies
TikTok’s policies oblige creators to label “realistic” AI-made content, and it bans harmful AI impersonations of well-known individuals or emergencies. Any believable AI video that is unmarked can be taken down under its terms of service.
In addition, the service will now add an “AI-made” label to content made using its own AI tools, or flagged by an industry-wide initiative for spotting content made by AI. This step is intended to help prevent users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
The platform is also launching a two million dollar educational fund for specialists and institutions to develop informative material about ethical AI use. This project will benefit non-profit groups specializing in training coding and technology.
Content Safety Approach
The video-sharing app has defended its safety measures, during discussion over plans to make redundant hundreds of content moderators in the United Kingdom. The company is set to eliminate a significant number of roles in its content moderation division in its British office, with labor groups and internet security professionals raising concerns that humans are being replaced by AI moderation.
A company official explained that people-led review would continue to be important, but AI can safeguard staff by removing the most distressing content prior to it has to be seen by staff. The platform reported a notable drop in disturbing and violent content handled by human moderators over the past year due to the use of its AI tools.
“We think that it’s essential to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s very important to reduce exposure to harmful content as rapidly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
